How To Make Beautiful Email Templates with PicPic Social
Mathieu Gordon avatar
Written by Mathieu Gordon
Updated over a week ago

OVERVIEW

This guide will show you how to create a beautiful custom email template for each of your events. It’s an excellent way to continue to advertise your photo booth business and to promote your client as well.

[STEP #1] Create A New Email Template

Navigate to the Template section of the PicPic Social dashboard and select the email option from the drop down menu.

Once inside of the Email Template section, please press the blue button with the white plus sign to create a new email template.

[STEP #2] Editor Overview

Content: This is where you add a variety of content blocks to your email template. You can drag and drop as many of these options to your email template’s body as needed. This will break down each content type below:

  • Columns - This will allow for you to create columns within your email template designs.

  • Buttons - This will allow you to create a button that you can link to a specific URL page within your email template design

  • Divider - This will allow you to divide sections of your email template design from one another.

  • Heading - You can add a header to the email template design utilizing this content block.

  • HTML - This will allow you to add custom HTML to your email template design.

  • Image - This will allow you to add an image to your email template design.

  • Menu - Utilize the menu option to link multiple URLs into 1 section in your email template design.

  • Text - This will allow you to add text to your email template design.

Blocks: This section allows you to add a Microsite Embed block within your email template. To utilize this Microsite Embed block you will need to enable the Advance Email Embed checkbox within your sharing station event’s Microsite settings.

This placeholder may resemble an image content block but this will specifically link to a variety of Microsite actions. By default it links to the single image Microsite URL. You can adjust the Microsite actions in the Action field.

To find out more details about all of the available Microsite Actions available check out the Microsite Email Embed Tags guide.

Body: You will adjust the overall settings of the email template from here. If you would like to increase the content width or change the font family for the design.

Images: We have integrated a stock image library into the editor under the Images tab. You are allowed to use all of these images licensed under Creative Commons Zero. You can also edit the images by dropping the stock images in your design and then clicking "Apply effects" on the right side.

Uploads: If you do not want to use images from our stock library you can also upload your own images and GIFs to be used in the editor. It will all vary depending on your design but it has built-in support to accommodate image resolutions up to 3000 x 2500

[STEP #3] Making YOUR Email Template

In the video below you will see everything that I do to create an email template as if Coca-Cola was my client. We do a variety of things like link the a URL to the Coca-Cola logo, adjust the Social Media Links, and change the background color within a row's properties.

[STEP #4] Select Template In Your Sharing Station Event + Microsite Sharing Settings

Sharing Station - Navigate to the event that you would like to assign the email template to in the dashboard. Please press the Pencil icon to the right of the event to edit it.

Click the Sharing tab at the top of the event and then select/search for your template in the Email Template field. Press the blue button with the check mark to save your event once complete.

Microsite Sharing - Navigate to the Template section of the PicPic Social dashboard and select Microsite from the drop down menu.

Once inside of the Microsite template section, please press the Pencil icon to the right of the Microsite you would like to add your email template to.

Click the Sharing tab at the top of the Microsite template and then select/search for your template in the Email Template field. Press the blue button with the check mark to save your Microsite template once complete.

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