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How To Make Beautiful Email Templates with PicPic Social
How To Make Beautiful Email Templates with PicPic Social
Mathieu Gordon avatar
Written by Mathieu Gordon
Updated over 3 months ago

This guide will show you how to create a beautiful custom email template for each of your events. It’s an excellent way to continue advertising your photo booth business and promote your clients.

1. Create A New Email Template

Navigate to the Template section of the PicPic Social dashboard and select the email option from the drop-down menu.

Once inside the Email Template section, please press the blue button with the white plus sign to create a new email template.

2. Editor Overview

Content: This is where you add a variety of content blocks to your email template. You can drag and drop as many options as needed to your email template’s body. This will break down each content type below:

  • Columns - This will allow for you to create columns within your email template designs.

  • Buttons - This will allow you to create a button that you can link to a specific URL page within your email template design

  • Divider - This will allow you to divide sections of your email template design from one another.

  • Heading - You can add a header to the email template design utilizing this content block.

  • HTML - This will allow you to add custom HTML to your email template design.

  • Image - This will allow you to add an image to your email template design.

  • Menu - Utilize the menu option to link multiple URLs into 1 section in your email template design.

  • Text - This will allow you to add text to your email template design.

Blocks: This section allows you to add a Microsite Embed block to your email template. To utilize this block, you must enable the Advance Email Embed checkbox within your sharing station event’s Microsite settings.

This placeholder may resemble an image content block, but it will specifically link to various Microsite actions. By default, it links to the single image Microsite URL. You can adjust the Microsite actions in the Action field.

Check out the Microsite Email Embed Tags guide to learn more about the available Microsite Actions.

Body: From here, you will adjust the overall settings of the email template. You can increase the content width or change the font family for the design.

Images: We have integrated a stock image library into the editor under the Images tab. You are allowed to use all of these images licensed under Creative Commons Zero. You can also edit the images by dropping the stock images in your design and then clicking "Apply effects" on the right side.

Uploads: If you do not want to use images from our stock library you can also upload your images and GIFs to be used in the editor. It will all vary depending on your design, but it has built-in support to accommodate image resolutions up to 3000 x 2500


3. Selecting Email Templates in Your Event & Microsite Sharing Settings

Sharing Station: In the dashboard, navigate to the event you would like to assign the email template to. Then, press the Pencil icon to the right of the event to edit it.

Click the Sharing step at the top of the event, select/search for your template in the Email Template field, and press the blue button with the check mark to save your event once it's completed.


Microsite Sharing: Navigate to the Template section of the PicPic Social dashboard and select Microsite from the drop-down menu.

Once inside the Microsite template section, please press the Pencil icon to the right of the Microsite to which you would like to add your email template.

Click the Sharing tab at the top of the Microsite template, select/search for your template in the Email Template field, and press the blue button with the check mark to save your Microsite template once it is complete.

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